#Getbirding

The #getbirding campaign was created to raise awareness of the upcoming spring bird migration with the goal of inspiring the younger demographic to get outside, connect to their community, and start bird-watching.

During the pandemic, bird-watching has seen an increase in popularity and expanded to reach a younger, urban, and more diverse audience. In the #getbirding campaign, the birders share their favourite birds, places to bird-watch in the GTA, bird- watching tips and tricks, and favourite resources and events.

Bird-watching acts as a gateway into a larger interest in sustainability and conservation and as a tool for increasing well-being and community. There really is no better time than now to #getbirding!